Furnace or AC On Its Last Leg?
Get a FREE in-home HVAC replacement estimate from a licensed Golden Rule technician — plus $0 down, 0% financing for 60 months on approved credit. Written, itemized quote. Zero pressure.
How To Tell It's Time For a New System
Most furnaces and AC units last 12–18 years. If you've noticed any of these, an in-home estimate isn't optional — it's overdue. Check what applies:
Replacement signs to watch for
$0 Down. Zero Interest. Zero Pressure.
A new HVAC system is a big decision, but it doesn't have to be a big out-of-pocket hit — or a high-pressure sales pitch.
0% APR for 60 Months
Spread your new HVAC investment across 5 full years with zero interest on approved credit. Quick pre-qualification at your in-home estimate — most decisions in minutes.
Through our financing partner. On approved credit. Program ends 5/31/2026.Written Quote, Yours To Keep
Every estimate comes with a written, itemized quote that's good for 30 days. Take it home. Compare it. Sleep on it. We don't do "today-only" pressure pricing — ever.
Free in-home estimate · No trip charge · No obligation.Two Brands. Built To Last. Both Backed By Strong Warranties.
We don't try to sell every brand on the market. We sell two we'd put in our own homes.
An industry leader since 1913. Ruud heat pumps, furnaces, and AC units are known for rock-solid reliability and one of the strongest standard warranties in the business — many systems backed up to 10 years on parts and the compressor.
Consistently ranked among the most reliable HVAC brands in the U.S. by independent industry surveys. American Standard variable-speed and high-efficiency equipment delivers quieter operation, more even temperatures, and lower bills.
Three Simple Steps. No Pressure.
No gimmicks. No bait-and-switch. A licensed technician shows up, evaluates your system, and gives you a written quote you can take to bed.
Book in 60 Seconds
Call or fill out the short form. We'll confirm your appointment same-day and text you a 30-minute arrival window.
Tech Arrives & Inspects
A licensed Golden Rule HVAC technician evaluates your home — system, ductwork, load. Most visits take 45–60 minutes.
Written Quote, Good 30 Days
Itemized pricing in your hand. Financing options laid out clearly, no high-pressure sales. Sleep on it. Compare it. Decide on your timeline.
What You Get With Golden Rule vs. The Other Guys
Golden Rule
- FREE in-home estimate ($149 value)
- Written, itemized, line-item pricing
- Quote good for 30 days — no pressure
- 0% APR for 60 months on approved credit
- $0 down to get started
- Licensed W-2 technicians (not subs)
- Background-checked, uniformed installers
- 26+ years in Des Moines, BBB A+ accredited
- 8,000+ 5-star Des Moines reviews
The Other Guys
- Trip charge or "consultation fee"
- Vague verbal quotes you can't compare
- "Today only" pricing pressure tactics
- Limited or no in-house financing
- Money down required up front
- Subcontracted installers
- Strangers in your home with no background check
- "We've been in business since…" claims
Free Means Free. The Quote Is Yours To Keep.
If you decide we're not the right fit — that's fine. Take our written quote. Compare it. Sleep on it. We don't do "today-only" pressure pricing. The number on your quote is good for 30 days, and we want you to feel 100% sure before you spend a dime.
8,000+ Des Moines Homeowners Trust Golden Rule
Average rating: 4.9 ★ across Google & Facebook
"We had three companies out for quotes when our 18-year-old furnace finally died. Golden Rule was the only one who broke down the financing line-by-line and explained every option in writing. Saved us almost $2,000 vs the other quotes. Install crew was clean, on time, and professional."
"AC went out in July. Got a free estimate the next day. Zero pressure — the tech actually told me my furnace had another year or two left and I didn't need to replace both. Honest. Used the 0% financing and the new American Standard cut our August bill by a third. Recommend."
Frequently Asked
Is the in-home estimate really free?
How does 0% financing for 60 months work?
What brands do you install?
Who actually installs the system?
How long does the estimate visit take?
Will I get pressured to sign on the spot?
Book in Under 60 Seconds
We'll confirm same-day.